Blog

It’s easy to measure the return on investment (ROI) of conferences and events in the consumer and B2B industries. There’s a straightforward formula:...

Advisory board meetings are unique among life sciences meetings in that they are designed to elicit responses and gain information from attendees,...

As complex as clinical trials are, one of the greatest barriers to success isn’t biomedical or regulatory, but rather the ability of sites to enroll...

Investigator meetings are a critical stage in ensuring a clinical trial runs smoothly, gathers useful clinical data, and remains compliant. There are...

In an industry as inundated with meetings as life sciences, it’s important to constantly work to improve meeting effectiveness and impact. To...

Events in healthcare are thriving again after a period of stagnancy due to the global health crisis. Further, the advancements in health technology...

The content that Medical Science Liaisons are expected to understand and objectively convey has continually become more difficult and complex over...

In our post, titled ‘Putting the Puzzle Together: The Difference Between Data, Metrics, Reporting, Analytics, and Insights’, we emphasized how...

When you are looking to improve your events, or even turn a series of one-off events into a more strategic event program, the first place you'll...