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Array Receives Second Patent for Life Sciences Events Technology
August 1, 2022 •Array Team
DENVER, CO -- Array, the leading content engagement solution for life sciences events, today announced it has received a second United States Patent. US Patent 62/828,158 was issued for the technology and processes Array uses to deliver in-person and virtual life sciences events with built-in engagement analytics and reporting. A prior patent was granted earlier this year for Array’s hybrid deployment of this technology. With nearly 20 years of experience, Array solutions have been utilized at more than 10,000 life sciences events.
Array’s technology has been proven to actively engage more than 90 percent of audiences and improve knowledge transfer. The technology allows audiences to experience presentations, ask questions, participate in discussions, and respond to polling in-person via a Managed iPad® or in a synchronous virtual/hybrid format. Array’s technology captures the data that is most important to achieving clients’ goals with a feature-set designed for increasing engagement and collecting quantifiable and relevant data.
“When we applied for this patent nearly three years ago, clients largely relied on our technology to increase engagement and knowledge transfer at life sciences events,” explains Marc Crawford, CEO of Array. “In the years since, we have expanded our business intelligence products and services to use this patented technology in a way that provides clients greater strategic value. Now, it helps life sciences companies understand the impact of events to inform future improvements.”
During life sciences events, including clinical trainings, medical affairs meetings, and continuing medical education events, Array collects engagement data about individual participants and presentation slides. Among the participant data collected is responses to pre- or post-presentation surveys, polling questions (including single, multi-select, priority-ranking, ratings, and open-response questions), participant questions and participant notes. The data may also include responses to survey questions indicative of participant demographics, knowledge/confidence level, experience, and feedback. Data collected from the slides includes slide rankings, if requested, as well as feedback as to which slides were saved, time spent on them, and questions asked when the slide was being presented. Array then provides consulting to ensure clients understand this data and can use it to improve future events and make informed business decisions.
Array’s key metrics allow for the aggregation of metrics not only at the meeting level, but also across meetings and over time, and even across the industry. Such observations could be used to generate predictive models that may suggest an ideal meeting structure for higher levels of engagement, and therefore knowledge transfer. For example, key metrics may reveal that the ideal meeting design for a symposium in a particular geographical region may have a structure that is four to five hours in total length, allows participants to view all slides, has more frequent question and answer sessions and conducts a pre-test survey prior to the start of the meeting.
Since 2021, Array has surpassed 3,000 virtual events and 400 hybrid events where in-person and remote audiences engage with the same speakers and content in real time. For more information visit arraylive.com.
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Array is a content engagement partner for life sciences events – with nearly 20 years’ experience at over 10,000 events. Our unique combination of technology and services is proven to improve business results by engaging more than 90% of audience members and increasing knowledge transfer while collecting meaningful analytics down to the individual participant level for actionable insights. Array offers technical support, event production expertise, and analytics interpretation and guidance to maximize the impact of in-person, virtual, and hybrid life sciences events.