May 28, 2024 •Array Team
DENVER, CO – Array has relaunched an improved confidence-based polling feature to its leading content engagement platform for life sciences meetings. The feature enables meeting organizers to assess the correctness of learners’ knowledge, as well as their confidence in that correctness. While the update makes it seamless and easy to use for attendees, the feature now gathers more data points from content engagement to yield a deeper level of meeting insights.
“To meeting attendees, this feature appears to be simply a ranking question within other games or polls,” explains Chris Bryant. “In the context of data collection and analysis within the Array platform, however, when combined with correct answer scores it adds important metrics for a more complete picture of content effectiveness and therefore ROE (Return on Education).”
Confidence sub questions appear seconds after the participant stops typing the answer to a polling question, asking the respondent to rate their level of confidence in that answer. The feature can also be used as a wager system within a gamification tool on Array, allowing people to indicate their confidence numerically to multiply their points in friendly leaderboard-style competition. In either case, respondents are self-reporting how confident they are in their answers to questions that assess knowledge in key meeting topics.
When it comes time to analyze and compare the data, this added metric helps better identify knowledge gaps that could have been hidden behind lucky guesses. For instance, as shown in figure 1 below:
- A high percentage of correct answers would seem to indicate most of the group understood the content. If this is paired with low confidence, it instead means a large proportion of the group were potentially doubtful despite choosing the correct answer.
- A significant proportion of incorrect answers combined with low confidence shows the group was uninformed and in a need of additional education or training.
- Conversely, a high number of correct answers combined with high confidence indicates mastery of the subject.
- Lastly, and likely most importantly, a significant proportion of incorrect answers combined with high confidence shows the group was misinformed. This insight provides stakeholders with a clear action to locate and change the source of that misinformation.
Figure 1: Visualization of knowledge metrics with confidence levels
Understanding this nuance enables training leads to plan next steps to learn the source of the misinformation and correct it before it has a negative impact on a clinical trial, marketing or patient health. Since information is gathered down to the individual level, they can identify the specific people who need to be included in this follow-up.
With most meetings having the overarching goal of transferring knowledge to fulfill an organizational need, comparing multiple data points to get this type of actionable insight is a game changer. More information is available online at arraylive.com.
ABOUT ARRAY
Array is a content engagement partner for life sciences events – with nearly 20 years’ experience at over 10,000 events. Our unique combination of technology and services is proven to improve business results by engaging more than 90% of audience members and increasing knowledge transfer while collecting meaningful analytics down to the individual participant level for actionable insights. Array combines technical support, event production expertise, and analytics interpretation and guidance to maximize the impact of in-person, virtual, and hybrid life sciences events.