How to Engage an Advisory Board?
With our help, a client was able to adapt to changing technology guidelines for diabetes care and better engage their advisory board.
A global life sciences client partnered with Array to produce a productive advisory board meeting that would shape a marketing campaign for their newly approved insulin delivery system. The client was able to use Array's content engagement features to keep everyone focused and gain input from all advisors. Consequently, the client uncovered emerging guidelines with significant potential impact on the diabetes technology landscape. The feedback and insights gained from the meeting helped the client go-to-market with a successful product campaign.