Success Story

How did a Pharma Company Improve Participant Learning and Business Outcomes?

With the help of our Analytics & Insights Management (AIM) Team, the client was able to increase participant engagement, correct responses to polling questions, and decrease confusion.

A global pharmaceutical company had been using Array's Audience Engagement technology in the form of Array Managed iPads for in-person events, but lacked the ability to properly analyze the data that they were collecting. The Array AIM team was able to take the data from the first of two meetings and use it to make recommendations for content changes and engagement opportunities that reflect great success in the second meeting.

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