--- title: Audience Engagement Strategies for Life Sciences Meetings | Array description: Read our audience engagement strategies guide on how to create a strategy that will keep your meeting attendees engaged and improve knowledge transfer. image: https://www.arraylive.com/hubfs/Ultimate-Guide-Content-Engagement-feature.jpg --- # Audience Engagement Strategies for Life Sciences Learn how to create audience engagement strategies that will keep your life sciences attendees engaged throughout your meetings, improve knowledge transfer, and get you closer to achieving your meeting goals. [![Download PDF Copy](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2284961/ff9eeb17-7f8e-4a63-98ae-b883368ad061.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2284961/ff9eeb17-7f8e-4a63-98ae-b883368ad061)   ![ipad asset](https://www.arraylive.com/hs-fs/hubfs/ipad%20asset.png?width=673&height=515&name=ipad%20asset.png)   ## Elevate Your Meeting Results with Audience Engagement ##### **Are you looking for ways to make your life science meetings more engaging and drive more value from every meeting? This comprehensive guide covers strategies that will keep your attendees engaged throughout the meeting. From creating more opportunities for your participants to interact with content to measuring engagement, we have you covered. ** ##### **Read more to find out how you can make your next life science meeting a success with audience engagement.** Life sciences audiences continue to evolve, as does the technology to support effective and interactive meetings. To make the most of crucial meetings, you need to understand audience behaviors, preferences, and feedback. This understanding, paired with the right technology and ability to reimagine meeting success, can help you increase meeting engagement and productivity. No time to read? [Get the full guide in a downloadable PDF. ](https://www.arraylive.com/resources/content-engagement-guide-download-0?hsLang=en-us) [ ### Introduction ](https://www.arraylive.com/audience-engagement-strategies-guide#introduction) [ ### What is Audience Engagement? ](https://www.arraylive.com/audience-engagement-strategies-guide#what-is-audience-engagement) [ ### How to Increase and Measure Audience Engagement ](https://www.arraylive.com/audience-engagement-strategies-guide#increase-and-measure-audience-engagement) [ ### Life Sciences Meetings ](https://www.arraylive.com/audience-engagement-strategies-guide#life-sciences-events) [ ### Choosing the Right Meeting Platform ](https://www.arraylive.com/audience-engagement-strategies-guide#choose-event-platform) [ ### Resources ](https://www.arraylive.com/audience-engagement-strategies-guide#resources) [ ### Download the Guide ](https://www.arraylive.com/resources/audience-engagement-guide?hsLang=en-us) ### Why is Content the Foundation for Improving Audience Engagement? ##### **To optimize for higher attendee engagement, meeting planners need the right content and tools to effectively build valuable participation.** That means audience engagement should be a priority for every in-person, hybrid, and virtual meeting. ### What is Audience Engagement? ##### **Audience engagement is any action attendees take to interact with your presenters and their content that provides you with data. In short, audience engagement allows you to more effectively communicate with your audience and allows them to communicate with you.** Prioritizing audience engagement means rethinking meeting structure, activities, and tools to drive more active and engaged participants. By using audience engagement strategies and leveraging data derived from them, you can hold more effective meetings. ![Survey-icon-1](https://www.arraylive.com/hubfs/Survey-icon-1.png) ### Survey Features ![Polling-1](https://www.arraylive.com/hubfs/Polling-1.png) ### Gamification ![Convo-1](https://www.arraylive.com/hubfs/Convo-1.png) ### Conversations ![Communication-1](https://www.arraylive.com/hubfs/Communication-1.png) ### Slide Interactions ![Sidebar-1](https://www.arraylive.com/hubfs/Sidebar-1.png) ### Accessible Resources ### Why Audience Engagement Matters ##### **Audience engagement helps audiences learn something new and share important [insights](https://www.arraylive.com/blog/how-to-measure-audience-engagement?hsLang=en-us). ** Successful life sciences meetings use audience engagement to improve value and productivity. Leading meeting professionals understand the impact of engagement strategies. Planning the right meeting content and interactions creates better attendee experiences. Audience engagement creates opportunities that facilitate better conversations and information exchange. ![In-Person Life Sciences Meeting](https://www.arraylive.com/hs-fs/hubfs/In-Person.jpg?width=450&name=In-Person.jpg)   ### **How to Set Meeting Goals** When setting meeting goals, it’s helpful to remember: - **Desired meeting outcomes**: What do you want attendees to do? - [**Meeting budget**](https://www.arraylive.com/blog/seven-steps-to-budgeting-your-2023-investigator-meeting-plus-free-template?hsLang=en-us): Practically, can you achieve specific goals within your budget? - **Meeting type:** For example, a virtual conference may have different KPIs from an in-person conference. --- ### **Presentation and Moderation Make or Break Meeting Success** Good presentation and facilitation play important roles in meetings. Even the most audience-centric meetings require the right structure to keep participants engaged and on track, rather than silent and distracted. [(Check out our 10 presentation tips.)](https://www.arraylive.com/blog/10-presentation-tips-from-the-worlds-best-presenters?hsLang=en-us) **To set the stage for the best presenters and moderators: ** - **Do your topic research** and know your audience.  - **Understand differences** in knowledge and experience.  - **Set times** for focused responses. - **Involve quiet participants** with engagement strategies. Now more than ever, meeting organizers are incorporating software and devices to provide flawless digital experiences that encourage simultaneous participation and collaboration. [#### ** Engaging Attendees with Content** Read more about audience engagement and why it matters to your meeting → ](https://www.arraylive.com/blog/content-engagement?hsLang=en-us) “Content is king…Focus on content that is relevant to your audience. You need to have content that captivates the attention...Then on top of that, you need to create something that is engaging and creates dialogue.” **Leon Winkler** Director of International Events, Ubisoft **Below are a few reasons why content engagement matters in life sciences meetings:** ### Knowledge transfer and retention are key An [engaged audience](https://www.arraylive.com/blog/how-to-engage-audiences-7-best-practices-life-sciences-event-planners?hsLang=en-us) learns and retains information better. An engaging meeting creates opportunities for peer-to-peer, peer-to-presenter, and attendee-to-organization exchanges. --- ### Impress audiences Audience engagement leaves a unique impression and helps your organization stand out. A smooth, interactive content experience provides attendees with useful materials and interactions. --- ### Address lower virtual audience engagement According to our [2021 Virtual Events Survey](https://www.arraylive.com/blog/insights-from-2021-virtual-events-report?hsLang=en-us), 47% of meeting planners experience significantly less engagement in virtual meeting settings compared to in-person life sciences events. As more meeting go virtual to reach more people, it’s critical to plan for maximum virtual engagement. --- ### Improve future meetings with data & audience feedback To create more effective meetings, meeting professionals must identify what works and what doesn’t, as well as common audience praise and complaints. Data-driven audience engagement solutions give you event analytics and gather real-time and post-session feedback. “Tell me and I forget. Teach me and I may remember. Involve me and I learn.” **Benjamin Franklin** ## How to Increase and Measure Audience Engagement ##### **As a meeting planner, you put a lot of effort into planning a meeting, putting it together, and managing it to make sure everything runs smoothly. ****But how much do you put into generating audience engagement, capturing participation data, and measuring the impact that your meetings have?  ** If you are only capturing attendance data, you are missing out on tons of valuable information that can help you demonstrate value and show ROI. If you don’t [measure engagement data](https://www.arraylive.com/blog/how-to-measure-audience-engagement?hsLang=en-us), you’re letting improvements that need to be made for more effective meetings slip through the cracks. ![Array Hybrid Events](https://www.arraylive.com/hs-fs/hubfs/ARY-Hybrid%20Events.jpg?width=740&name=ARY-Hybrid%20Events.jpg)   ### Important Meeting Metrics **Engagement with presenters/sponsors** Response rates for live polls, Q&As, and surveys gather opinions and show contributions to discussion. **Engagement with each other** Activity in conversations demonstrates networking and knowledge sharing. **Content engagement ** Views, notes, and downloads of important resources indicate content usefulness and attendee interest. **Event evaluations ** Post-meeting feedback and post-tests assess attendance satisfaction and learning outcomes respectively. **Aggregate data ** Track overall engagement to measure meeting success. **Individual data ** Individual data, like engagement rate and questions answered incorrectly, can enable highly specific follow-up, which is essential for training and compliance. --- ### Meeting Engagement Strategies **Pre-meeting surveys ** Engage your audience from the moment they sit down, before the meeting begins. Survey responses can be a springboard as you start your meeting; responses inform speakers on the audience’s topic knowledge and interest and gather useful data for business decisions. **Q&As, [polls](https://www.arraylive.com/blog/how-to-make-virtual-conference-engaging-with-polls?hsLang=en-us), and surveys ** Encourage attendees to participate while also helping you collect opinions and address inquiries. The more engaged your audience is, the more likely they are to retain information from the presentation. **Gamification** According to [Scientific American](https://www.scientificamerican.com/article/three-critical-elements-sustain-motivation/), motivation comes from 3 critical elements: autonomy, value, and competence. Gamification features like leaderboards and polls for the fastest responders give attendees a sense of control, reward, and competitive validation. **Slide and content interactions** During the meeting, content is the main form of interaction for attendees. In fact, for virtual guests, the content becomes the meeting venue itself. Measuring slide and content interactions helps you increase audience engagement by gauging the effectiveness of certain materials. **Conversations** Encourage quiet participants to submit questions digitally, so they can have their questions answered or opinions voiced without needing to verbally speak up. By checking discussions, moderators and presenters can pull from audience questions and comments to provide answers and explore relevant topics. **Push notifications** When your meeting uses software, push notifications cut through distractions. Push notifications nudge your audience, making them a great way to get higher engagement. You can also track interactions with push notifications to evaluate interest and effectiveness. **Post-meeting surveys** Understanding your attendee experience is crucial to measure attendee satisfaction and guide meeting improvements. Ask quantitative and qualitative questions like “How satisfied were you with the speakers and sessions?” and “What did you enjoy most about today?” [#### **How to Increase and Measure Audience Engagement** Read more about engagement metrics and strategies → ](https://www.arraylive.com/blog/how-to-increase-measure-audience-engagement?hsLang=en-us) “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” **Paul J. Meyer ** ## Improving Engagement at Life Sciences Meetings ##### **The future of science depends on communication. Today’s successful life sciences meetings drive tomorrow’s innovation. ** Life sciences meetings depend on knowledge exchange. It’s no surprise that leaders in the healthcare and pharmaceutical industry are rethinking meetings as a key brand differentiator in a competitive space. In life sciences meetings, audience engagement matters because it creates relevant learning opportunities, and addresses communication requirements to meet your organization’s goals.  ![Array professionals supporting you during a life sciences event](https://www.arraylive.com/hs-fs/hubfs/eliminate-img.jpg?width=740&name=eliminate-img.jpg) Organizations are listening, measuring their audience engagement and making data-driven moves to improve experience and productivity. ### **Pharmaceutical Advisory Boards** To gain actionable insights and recommendations to address obstacles and support needs, pharmaceutical companies are prioritizing engagement in [pharmaceutical advisory boards](https://www.arraylive.com/blog/pharmaceutical-advisory-board-meetings?hsLang=en-us). [#### **How to Increase Engagement at Medical Advisory Boards** Read more about maximizing feedback at ad boards → ](https://www.arraylive.com/blog/advisory-board-engagement?hsLang=en-us)   --- ### **Investigator Meetings** To ensure successful execution of clinical study protocol, pharmaceutical companies focus on [investigator meeting](https://www.arraylive.com/resources/5-steps-to-gain-actionable-insights-investigator-meetings?hsLang=en-us) engagement and attendee meeting data to identify knowledge gaps and address challenges.  [#### **How to Increase Engagement at Investigator Meetings** Read more about boosting clinical trial success ](https://www.arraylive.com/blog/how-to-increase-engagement-at-investigator-meetings?hsLang=en-us)   --- ### [**Continuing Medical Education (CME)**](https://www.arraylive.com/resources/how-did-a-cme-meeting-company-improve-user-experience-and-engagement?hsLang=en-us) To engage healthcare professionals, address practice gaps, and improve organizational competence, healthcare organizations are taking an interactive and learner-focused approach in an increasingly virtual landscape. [#### **How to Increase Engagement at CME Symposia** Read more about addressing practice gaps in healthcare → ](https://www.arraylive.com/blog/live-cme-engagement?hsLang=en-us) “Nothing in science has any value to society if it is not communicated.” **Anne Roe** ## Choosing the Right Meeting Platform ##### **Build the necessary foundation for smoother presentations, more engaged audiences, and satisfied stakeholders.** The right meeting platform streamlines audience engagement. With the right meeting technology, your meeting can successfully engage your audience and accomplish your objectives. To pick the right meeting platform for your meeting, there are a few factors to consider. It's important to consider meeting type, engagement features, and reporting.  ### **Meeting Format Considerations** In an increasingly digital landscape, meeting organizers need a flexible platform for a smooth experience across all types of meetings.   In-Person Virtual Hybrid ---   ### **Engagement Features** **Important engagement features for meetings include:** - Survey features - Gamification - Conversations - Slide interactions - Accessible resources ![Array audience engagement features](https://www.arraylive.com/hs-fs/hubfs/screenshare.png?width=740&name=screenshare.png)   ---   ### **Built-In Data Reporting** **With built-in data reporting, the right meeting platform gives you a deep understanding of your meeting's effectiveness.** Collect data from your audience with detailed reporting on which members engaged, which slides were compelling, cross-meeting trends, and more. ![Array meeting analytics and insights](https://www.arraylive.com/hs-fs/hubfs/Reporting%20(1).png?width=318&name=Reporting%20(1).png)   ## Download the Full Guide ![Guide asset (1) (1)](https://www.arraylive.com/hs-fs/hubfs/Guide%20asset%20(1)%20(1).png?width=302&height=170&name=Guide%20asset%20(1)%20(1).png) [![Download PDF Copy](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2284961/ff9eeb17-7f8e-4a63-98ae-b883368ad061.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2284961/ff9eeb17-7f8e-4a63-98ae-b883368ad061) ## Read On: [**What is Audience Engagement** Why content is the heart of your meeting. Here’s how designing engaging content creates smoother presentations, more engaged audiences, and satisfied stakeholders. ](https://www.arraylive.com/blog/content-engagement?hsLang=en-us) [**How to Increase Engagement at Investigator Meetings** There’s no better way to improve clinical trials than improving data collection through better communication and follow-up from the start. ](https://www.arraylive.com/blog/how-to-increase-engagement-at-investigator-meetings?hsLang=en-us) [**How to Increase and Measure Audience Engagement** Many meeting organizers want to deliver engaging meetings. The question is: What does success look like and how do you boost engagement? ](https://www.arraylive.com/blog/how-to-increase-measure-audience-engagement?hsLang=en-us) [**How to Increase Engagement at CME Symposia** Transforming care — and building a dependable brand practitioners flock to — rely on constant CME improvement based on actionable metrics and insights. ](https://www.arraylive.com/blog/live-cme-engagement?hsLang=en-us) [**How to Increase Engagement at Medical Advisory Boards** How health and pharmaceutical organizations are improving advisor participation and dialogue with the medical community. ](https://www.arraylive.com/blog/advisory-board-engagement?hsLang=en-us) [**Array Audience Engagement Software** Meeting organizers are increasing audience engagement by 80% with unique interactive features and built-in analytics from our event platform. ](https://www.arraylive.com/content-engagement-software?hsLang=en-us) ### Ready to make life sciences meetings meaningful? Learn how to make an impact with our content engagement software. [![Schedule a Consultation](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2284961/698583b2-f6e6-41bc-9a35-fdee0e25d007.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2284961/698583b2-f6e6-41bc-9a35-fdee0e25d007) ## About Array ##### **At Array, we help life sciences organizations of all sizes and budgets increase audience engagement by 98%. ** Our [audience engagement software](https://www.arraylive.com/content-engagement-software?hsLang=en-us), and built-in engagement analytics and reporting make it simple to define, boost, and track audience engagement. We power in-person, hybrid, and virtual meetings with content engagement technology and managed iPads.  [#### **Array Audience Engagement Software** Learn about our event platform → ](https://www.arraylive.com/content-engagement-software?hsLang=en-us) ![](https://px.ads.linkedin.com/collect/?pid=5881044&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Brandee Plott" }, "dateModified" : "November 9, 2022, 10:48", "datePublished" : "2021-11-2", "description" : "Read our guide on how to create a content engagement strategy that will keep your meeting attendees engaged and improve knowledge transfer. 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