Denver, CO – Educational Measures LLC, a leading provider of live event technology focused on audience engagement, data collection, and analytics, has announced a significant investment from Lightview Capital.
Educational Measures leverages a proprietary second screen technology platform (“Array®”) to enhance attendee engagement and deliver powerful data-driven insights and analytics. Array® interactive technology continuously engages attendees and collects valuable data on live audience interactions with presenters, content and other audience members. Insights generated from the data collected helps meeting stakeholders better understand their audience, increase repeat attendance and client referrals, pinpoint effective and ineffective messaging, improve knowledge retention and enhance their bottom line. The Company has a notable influence in the continuing medical education, life sciences, and financial services sectors, among others.
"For nearly 15 years, Educational Measures has provided audience engagement technology to a high profile customer base," said Co-founder & CEO, Marc Crawford. "We view our partnership with Lightview as the start of an exciting chapter for us to continue our path of being the technology partner of choice for companies ready to make leaps in audience engagement and drive more value from their live meetings.”
The partnership with Educational Measures is consistent with Lightview’s strategy of investing in business services organizations providing specialized domain expertise, strong re-occurring revenue and can benefit from Lightview’s collaborative investment approach.
Conor Mullett, Managing Director at Lightview, adds “Given its strong presence in the live event technology sector, Educational Measures is poised for growth and we are excited to announce this investment.” Sam Elsaadi, Lightview’s Vice President, continued, “In partnership with Marc and his senior leadership team, Lightview’s investment will be used to drive growth, both organically and through acquisition. We look forward to building the leading live event engagement technology and analytics platform.”
About Educational Measures
Educational Measures is the leading provider of live meeting analytics and engagement technology. Our Array® interactive event technology takes ordinary meetings and turns them into dynamic experiences. Live meeting analytics maximize return on investment with data-driven decisions and multiply meeting impact with previously undiscoverable insights. Our customers increase audience engagement by up to 20X, and enhance attendee experience with more than 25 interactive capabilities, and can access all of their Array® events and data on Array Hub, a secure, centralized cloud-based dashboard. Partnering with Educational Measures enables meeting stakeholders to continually improve meeting impact and maximize their return on meetings investment. Educational Measures® and Array® and are trademarks of Educational Measures LLC.
About Lightview Capital
Lightview Capital is a leading private equity firm investing exclusively in business services sectors across the lower middle market. Lightview is focused on providing its portfolio companies deep industry knowledge, insightful experience, and active resources to unlock growth and drive value. Lightview Capital’s approachable investment style combines deep operational and financial experience with an entrepreneurial spirit that delivers measurable results.
Headquartered in New Jersey and founded in 2012, Lightview Capital founders have successfully led direct investments in more than 20 companies over 75% of which have led to IPOs or strategic exits. Over the course of their combined 50+ years of experience, they have founded and managed both operating businesses and investment firms where they were instrumental in raising over $500 million from leading institutional investors.
For more information on Educational Measures or Lightview Capital, please contact Marc Crawford at mcrawford@educationalmeasures.com.
